Get ?edutained? with Sainsbury?s magazine?s pick of the best learning holidays in the latest issue
Get ‘edutained’ with Sainsbury’s magazine’s pick of the best learning holidays in the latest issue
London (PRWEB UK) 10 August 2011
The latest issue of Sainsbury’s magazine, on sale in-store now, includes a feature on the growing trend in learning holidays, including Sainsbury’s Magazine’s pick of the top five most stimulating ideas for holidays guaranteed to broaden your horizons.
In the feature, two women describe their experiences of their very different learning holidays and how they were inspired. Jo Fernandez explains how learning to sail in Antigua was not only an opportunity to learn a new skill in a dream destination, but also a great way for her family to bond.
Tracey Davies opted for a ‘soft’ learning experience. For her, learning Spanish was a much procrastinated ambition, which she finally felt motivated to do when she headed off in search of the more serene side of the clubbing capital of the world, Ibiza.
Holidays have progressed beyond the generic beach product or the simple guarantee of sun. People are more confident, and they are hungrier than ever for new experiences. They want to learn about the destination they’re visiting.
Today’s travellers demand “real” experiences , they want to be ‘edutained’ not educated. They want genuine experiences and locally inspired activities in an informal, relaxed, fun setting.
According to findings from Mintel’s ‘Learning from my Holiday – UK – August 2009’ report, ‘fly and flop’ vacations are becoming somewhat old fashioned, and specialist learning holidays – those that offer visitors an opportunity to learn creative, linguistic, sporting or other skills – are growing in popularity.
In fact, the demand for learning holidays is on the rise, with 36% of adults agreeing that educating themselves about the place they’re visiting is an important part of their holiday experience, and 20% saying they enjoy learning new skills on holiday.
Helena Lang, editor of Sainsbury’s magazine, says, “Holidays are a breath of fresh air, a time to free yourself from the hustle and bustle and see things in a better light. While a learning holiday may sound at first like hard work, the reality is far different. It’s a way to be curious, to refresh the spirit by engaging with locally inspired activities and the natural environment, to learn a new skill that can be taken home and used every day. Acquiring a new skill brings an extra dimension to going on holiday. It can be fun, too.”
Sainsbury’s magazine, which is published by Seven, the award-winning customer engagement agency, is now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Professional Publishers Association (PPA) Awards three times.
http://www.seven.co.uk
Contact at Seven:
Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena.ali(at)seven(dot)co(dot)uk
About Seven
Seven is an award-winning multichannel strategic content agency.
Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.
For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena.ali(at)seven(dot)co(dot)uk 020 7775 5549.
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